we chose to pave our own path, explore our own adventures, define our own identity, find our own purpose; and it never had to be boxed into what everyone else thought was the "standard". so when it came to fashion and clothing, something so integral to aesthetically and visually expressing ourselves, we hated how brands polarized us. it was more about how we needed to have a certain lifestyle to fit the brand, rather than the brand fitting into our own unique lifestyle. creating a countermeasure to this is what gave birth to the ethos behind scrt society.
in pop-culture, the term "secret society" itself is often associated with the ruling elite, illuminati, and the 1%. however, since our brand stems from rejecting traditional ideas and definitions, we're also rejecting what a "secret society" might be traditionally perceived as, and instead, redefining it to represent exactly what it isn't supposed to: the 99%. in other words, we are the everyday men and women that exist on the other end of exclusivity.
no matter what walk of life you're from, the color of your skin, your profession, your social status - none of that matters to us. your status in general society gets defined for you, but your status in scrt society is just like anyone else that's a part of our collective community.
in creating our community, there will always be two things tied to our brand: a chapter and the numbers 19 3 18 20 19 3 20 25. rather than releasing collections by seasons, we'll instead curate our collections by chapters, taking influences from a particular area. since scrt society is a los angeles based brand, we started our collection with the area code of the home chapter: chapter 213. as we move forward, we'll be creating chapters for cities/regions all around the world. as for the numbers 19 3 18 20 19 3 20 25, "s" is the 19th letter in the alphabet - you can figure out the rest.